PACKAGING & DIGITAL ASSETS | 2023
The xBloom is an innovative fully automated pour-over coffee machine. When I began working with the team they had designed fully compostable paper xPods as a more environmentally conscious option to generic coffee pods. My challenge was to design simple and elegant packaging that highlights the roaster collaborating while still centering the xBloom brand.
I worked directly with our social marketing team to art direct content days and to ensure a cohesive and on-brand social feed.
I designed templates for our reel covers to give our customers easy access to informational videos posted to the feed. I designed icons, headers, & profile images to ensure we had consistency across all social platforms. We chose neutral colors for our updated brand guidelines to relate to the minimalism of the machine and highlight our roaster partners' brands.
I designed templates for our reel covers to give our customers easy access to informational videos posted to the feed. I designed icons, headers, & profile images to ensure we had consistency across all social platforms. We chose neutral colors for our updated brand guidelines to relate to the minimalism of the machine and highlight our roaster partners' brands.
